Advertise my website or Optimize first?

[ApataGype]

Hi,
I have an e-commerce site selling surfing gear for the past year. I have done some advertising but do not really have search engine placement. My partner wants to advertise, I think its more important to spend our funds on search engine optimization. He also think we can learn to do it ourselves but I disagree. SEO looks like a whole job in itself. Does anyone with experience have any good ideas?

[ArnoldB]

My best suggestion is to go for an SEO first. Bcoz as we know SEO is mainly based on On-Page. If your On-Page is perfect, then you don't have to struggle too hard to bring your website to the top in SERPs. Instead you can give a little push to achieve it. Even we have experienced the same problem with our client ecommerce site who sells disability products. Initially we have tried to market and brand ourself through various marketing strategies. But all our work goes in vein. Later we found that it won't works until we finish On-Page completely. After that we analyzed, planned and executed the things. Now we are at the top competing with all our major competitors in the market and also getting very traffic & sales leads.

[BLove]

After you have finished the initial optimization of your site, you might not get the immediate push/ranking in the search engine results pages. If you need a immediate business through your site and can't wait until your site attain the top positions of organic search results, you can go for PPC ad Advertising in Search engines thereby you can get your visibility of your target audience.

[San Jose SEO]

Make sure your website works before you do anything. Pay people to play around on your website and tell you what works and what doesn't. Since the SEO hasn't been done wait until you fix user issues before starting a SEO program.

[jingwen]

You should do SEO first.You know if your web has done a good SEO,maybe your can see your web on the first page of Google.then you must not to advertising and it can saveyour money.

[yoonoo]

Invest in SEO. If you have time, you can do it yourself. You can research and ask around on how to SEO your site.

[businesscredit]

optimize your site first because it is useless if you promote you site without a solid SEO on-page optimization.

[angelinalove]

I think you should start seo first. If you ranking in search engine than your site will automaticly advertise.

[JBerk]

Invest in SEO 1st, then see what you rank for and use ppc for testing new keywords to rank for.

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Search Engine Optimization service

[liernia]

Originally Posted by BLove

After you have finished the initial optimization of your site, you might not get the immediate push/ranking in the search engine results pages. If you need a immediate business through your site and can't wait until your site attain the top positions of organic search results, you can go for PPC ad Advertising in Search engines thereby you can get your visibility of your target audience.

Hey,

Good suggestion.

If your site is new, SEO will take little bit time to get good ranking. In this case, PPC will be useful to get immediate and targeted traffic.